Privacy Center Last Updated: February 12, 2025 Luxe Maverick, Inc. Global Privacy Statement The Luxe Maverick values you as our guest and recognizes that privacy is important to you. We want you to be familiar with how we collect, use, and disclose your Personal and Other Data (collectively, “Data”). Privacy Preferences At Luxe Maverick, we respect your privacy and want to provide you with the options, information, and choices below to express your preferences: what and how much you share with us and when and how you hear from us. Cookie Preferences Communication Preferences Your Privacy Choices & Individual Rights Languages DATA COVERED BY THIS PRIVACY STATEMENT This Privacy Statement describes the privacy practices of the Marriott Group for Data that we collect: through websites operated by us from which you can access this Privacy Statement, including luxemaverick.com and other websites owned or controlled by the Luxe Maverick, Inc (collectively, our Websites); through the software applications (including automated tools and chat functionalities) made available by us for use on or through computers and mobile devices (collectively, our Apps); through our social media pages that we control from which you can access this Privacy Statement (collectively, our Social Media Pages); through email messages that we send you that link to this Privacy Statement and through your communications with us online or in person; from third parties such as Authorized Licensees, Advertising Partners, Owners, and Franchisees, and from Other Sources, such as public databases, marketing partners, and other third parties; and Collectively, we refer to our Websites, our Apps, and our Social Media Pages, as the “Online Services” and, together with the Property Visits and Offline Interactions, the “Services”. THE DATA WE COLLECT At touchpoints throughout your guest journey, we collect Personal Data in accordance with the law, and to provide you with exemplary services. Personal Data is information that may identify you as an individual or relate to you as an identifiable individual. We collect and process the following types of Personal Data about you: General Identifying Information Including full name, postal address, e-mail address, telephone number, social media account ID, profile photo and other data made publicly available, or data made available by linking your social media and loyalty accounts, or other similar identifiers. Demographic Information and Important Dates Including gender, language preferences, nationality, birthdays, anniversaries, or special occasions. Government-Issued Identification Including passport, visa, or other government-issued identification (and the Personal Data contained therein). Financial Information Including credit, debit, or other payment data. Loyalty Program Information Including membership or loyalty program data, co-branded payment cards information, and travel partner program affiliations. Travel Information Including prior guest stays or interactions (including interactions via our chat functionalities), goods and services purchased, special service and amenity requests, travel itinerary, tour group information, activity data, or employer details (for business-related bookings). Claims Information Including insurance information, emergency contacts, complaints, or employment details (for worker’s compensation claims). In more limited circumstances, we may also collect: Data about family members and companions (including names, and ages of children); Biometric data; and Images, videos, and audio data via: (a) recordings of your voice (such as when we record customer service calls for quality assurance); (b) security cameras located in public areas, such as hallways and lobbies, in our properties; and (c) body-worn cameras carried by our loss prevention officers and other security personnel. We may also collect information about your "Preferences" that you provide to us or that we learn about you during your stay, in order to make your current and future stays and experience with us more enjoyable. These include your “Interests and Passions”, such as whether you are a golf or spa enthusiast and what type of other activities you prefer to take part in when staying with us; your “Food and Beverage” Preferences, which may include your health restrictions or personal needs so that we can provide for your wellbeing; and your “Room and Stay” Preferences, which include room options, amenities and any likes and dislikes so that we can improve the Services. Other Preferences may also include details about who you usually travel with, their relationship to you, special dates such as anniversaries and birthdays, and your marital status. If you submit any Personal Data about other people to us (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement. THE ONLINE AND MOBILE DATA WE COLLECT We may also collect “Other Data” that does not directly identify you. To the extent Other Data reveal your specific identity or relate to an individual, or is combined with Personal Data, we will treat Other Data as Personal Data. Other Data includes: System Data: When you use both desktop and mobile devices to access the Online Services, we collect certain data through your browser or automatically through your device, such as your computer type, screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services you are using. IP Address: We also collect your IP address, a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address. Precise Location-Based Services: With your consent, we may collect the precise geolocation of your device by using satellite, cell phone tower, Wi-Fi signals, or other technologies. We will collect this data if you opt-in through the App or other program (either during your initial login or later) to improve special offers and to enable location-driven capabilities on your device, such as to find nearby hotels, locate airport shuttles, show maps, and provide directions. If you have opted-in to share your location, the App or other program will continue to collect location data based on how you choose to share the data. Precise Location Choices: You can specify via your device operating system (such as through the “Settings” icon) to always share location data, only when the App is in use, or never. If you choose only when the App is in use, we will have access to the data until you log off or close the application or until you use your phone or other devices settings to disable location capabilities for the App or another program. Cookies and Similar Technologies on our Websites: When you visit our Websites from either a desktop or mobile device, we may collect and use cookies or other identifiers to serve you with personal advertisements for Marriott and third-party products, via email, on our Websites, or on other websites on the Internet; to measure how you interact with our Websites; and to maintain your preferences. We do this primarily through cookies, which are pieces of data stored directly on the computer or mobile device that you are using. We do not currently respond to browser do-not-track signals. Luxe Maverick recognizes the Global Privacy Control. You can learn more about cookies at: http://www.allaboutcookies.org/manage-cookies/index.html↗. In general, we use four different types of cookies: Strictly Necessary Cookies: These cookies are necessary to enable the basic features of our Websites and Apps, such as providing a secure log-in or booking a stay. Functional Cookies: These cookies allow our Websites and Apps to remember your site preferences and choices you make on the site. We also use functional cookies to facilitate navigation, to display content more effectively, and/ or to personalize your experience. Advertising Cookies: Advertising cookies allow us to select which advertisements or offers are most likely to appeal to you. We also use them to track responses to online advertisements and marketing, and we may use them to better understand your interests so we can present you with relevant messages and offers. These cookies may also allow you to share certain pages with social networks. Analytics Cookies: Analytics cookies help us improve our Websites and Apps by collecting and reporting information on how you use it. Cookie Choices There are several ways to opt-out of cookies, if however, you do not accept any cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You will not receive advertising or other offers from us that are relevant to your interests. Marriott recognizes the Global Privacy Control. There are several ways to manage cookies: 1. Browser settings: You can opt out of cookies on your browser. Every browser is different, please check the instructions provided by your browser. 2. Through our “Tracking Preferences” site. 3. Third-Party Analytics: We collect data through third-party services and products, including Google Analytics, Adobe Analytics, and Epsilon Data Management, which use cookies and technologies to collect and analyze data about use of the Online Services. These services also collect Data regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/↗ and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout↗. You can learn more about Adobe and opt out by visiting http://www.adobe.com/privacy/opt-out.html↗. Advertising Choices We may use Advertising Partners and other third-party advertising companies to serve advertisements on our Websites, Apps, and other websites regarding both Marriott and third-party goods and services that may interest you when you access and use the Online Services or other websites or online services. You may receive advertisements based on information relating to your access to and use of the Online Services and other websites or online services on any of your devices, as well as on information received from third parties. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognize you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/managing/opt_out.asp↗ and http://www.aboutads.info/↗, http://www.youronlinechoices.eu↗ or https://business.safety.google/privacy/↗. For any advertising in our Apps, you may download the AppChoices app at https://youradchoices.com/appchoices↗ to opt out. For the advertisements you see on the Online Services, you can also opt-out: directly in the ad by clicking on the AdChoices icon; by opting out of Advertising Cookies in our “Tracking Preferences” site; or by visiting https://business.safety.google/privacy/↗. For residents of certain U.S. states with privacy laws, such as California and Colorado please see our U.S. Consumer Privacy Statement to learn more about how we Sell and Share Personal Data and Other Data for Purposes of Cross-Context Behavioral Advertising. You can exercise your rights for targeted advertising by visiting Marriott’s “Your Privacy Choices” page. Apps and Mobile Devices We collect certain data when you download and/or use an App, such as App usage data, the date and time the App on your device accesses our servers, and what data and files have been downloaded to the App based on your device id. We use this data to ensure that the Online Services function properly. Our Apps may also contain software development kits (SDKs) from third parties which may collect and transmit data to enable various features in the App. With your consent if required by the operating system and/or applicable law, we may also collect mobile device advertising identifiers to enhance and personalize your experience and deliver relevant products, content, or ads to show you on our Websites, Apps, or through external advertising. If you use our automated chat functionalities or AI-powered chat technologies, we collect the Personal Data that you submit to provide, improve, or develop the chat functionality, so we can better respond to your and other customers’ future interactions. If you choose to use our automated chat functionalities, you understand that Marriott and our third-party service providers will be using the information in the chat for quality and training purposes. ⦁ Optional App Features. Our Apps may contain optional features made available to developers by the device’s operating system. To improve your experience, we request your permission for the use of your device’s location, camera, or other functions (e.g., using your device’s camera to capture your credit card information). You may choose not to allow the use of such functions, in which case the App features relying on such functions may not be available to you. Go to your device settings to manage these permissions. Aggregated and Segmented Data We may aggregate data that we collect, and this aggregated data will not personally identify you or any other user. We may also use both Personal Data and Other Data to divide customers into segments, or groups, to provide more relevant advertising, including third-party advertising.